Our Story
Next Level Digital LLC is built on the 24 years of experience of founder Chuck Westover, who has organized and run electoral, advocacy, and grassroots campaigns at both the door-to-door level and in the digital space. His career reflects a consistent commitment to helping progressive organizations achieve real impact.
LinkedIn Expertise
While at LinkedIn, Chuck worked with governments, trade associations, non-profits, labor unions, foundations, and progressive political campaigns to leverage the world’s largest professional network to reach their campaign and advocacy goals. His experience there shaped strategic approaches to digital outreach and brand connection.
AFSCME Leadership
For nine years, Chuck served as the Online Mobilization Coordinator at the American Federation of State, County, and Municipal Employees (AFSCME)—the largest union in the AFL-CIO.
Managed an email list nearing one million subscribers
Built one of the largest Facebook presences of any union at the time
Pioneered digital strategies that advanced grassroots activism in campaigns, Congress, and state legislatures
From 2006 to 2015, AFSCME’s online presence became a model for union digital engagement.
Grassroots Impact
Chuck’s work extended to some of labor’s most high-profile fights, where digital communications were key to success. His ability to merge digital reach with grassroots mobilization proved decisive in each effort.
2013 Michigan “Right-to-Work” battle
2011 & 2012 Wisconsin recall elections
2011 Issue 2 victory in Ohio
Training & Capacity Building
Beyond campaign work, Chuck traveled nationwide to train AFSCME affiliates and locals. His sessions taught leaders how to harness the power of:
Mass email
Text messaging
Social media
Websites
Advocacy at the Highest Levels
Chuck’s expertise also includes work for prominent political leaders and coalitions, including:
Former Michigan Governor Jennifer Granholm
Maryland Congressman Chris Van Hollen
Former Vermont Governor Howard Dean
Labor coalitions supporting Hillary Clinton’s 2008 presidential campaign
Labor coalitions supporting Barack Obama’s presidential campaigns
What We Do Today
Since its launch in 2016, Next Level Digital LLC has partnered with:
Major think tanks
Labor unions of all sizes
Key Democratic political campaigns
Partner With Us for Impact
We continue to deliver tailored strategies in digital advertising and organic social media that help progressive organizations amplify their voices and achieve their goals. Reach out to us for campaigns that inspire action, spark change, and drive measurable results.